How Web App Benefits Your Business Tremendously
As a software house, SoftwareSeni often receives multiple requests to make web apps and mobile apps, naturally. Whenever we ask our clients whether or not their business already has a website, the answers are actually pretty varied! They’re wondering whether or not owning a web app benefits their business.
Then there come some questions that might bug you. Is Mobile App better than Web App? Why is Mobile App the preferred option? Does Web App not quite suffice?
To clear up these doubts, we will have a closer look at the prospects of Web Apps in this very article.
You might also question why would a software house touch on this subject. We can easily just make whatever the clients desire and be done with it. Well, yes, however, SoftwareSeni would like to give you insights that you can use to mix into the ideas for your business.
Now, the main thing about the creation of either web apps or mobile apps, they already differ in terms of what they can achieve. The goal of creating web apps is to increase user acquisition in an application. Meanwhile, the goal of creating and having mobile apps is to increase user engagement level in the application.
Why Web Apps?
The advancement of technology truly has successfully shaped the world into what it is today. Businesses are the ones positively affected by this as they can now reach the masses effortlessly. How so? With the help of web apps, businesses can efficiently attract customers each and every day as the internet has become a staple for most people around the world.
So, what exactly is a web app? A Web App is basically a short way of saying Website Application. A website application is a page that can be accessed by the users using what is called a “Web Browser”. Pages that can be seen on a website have multiple functions.
For example, you can check out a business’s multimedia content by clicking on a link that will lead you to the page. There will also be a page that functions as the product’s page; where you will be able to see what the business that you’re currently looking at is selling. All of these pages will be able to be accessed using either Desktop or Mobile Web Browsers.
Please note, Web Apps should not only be optimized for desktops. It is important to understand that people these days are even more mobile than ever before. As such, mobile phones/ smartphones will need to also be the main priority for web app optimization. Ever since Google invented Progressive Web App (PWA), web app optimization for mobile phones can’t be even more essential.
1. First Phase of Application Development
At the beginning stage of application development, most businesses will focus on giving the best first impression to the users. This is most especially true if the particular business is offering something brand new! The delivery process must be precise and relatively fast as overloading customers with information is not a good idea. The only time it’s a good idea is when you really want to get rid of them; which I don’t believe is in any business’s agenda.
For Startup companies, this must be very well-understood. If you’re running one of these start up companies and wish to test the waters, web apps are very much recommended. Web apps are very user-friendly to both the startup companies, as well as the end-users. How so? Well, users will not need to download anything to get into the application.
The data that will be used in order to gain access to your application will also be more manageable, especially if you’re using a mobile phone since analyzing data related to user activities is also much clearer and detailed in a web app.
As we’re still on the topic of the beginning stage of application development, you will need to know the term Minimum Viable Product, or MVP for short. MVP is basically the alpha version of an application. You will be able to gather all the information from user’s feedback using this and you can then get right into perfecting your application as needed.
How is Web App the Perfect Fit for MVP?
The very first thing to note is the efficiency of production costs. Web Apps have a much affordable production cost compared to Mobile Apps. Why? That is because mobile app development has quite a costly software development process. This is especially true if the development requires the application’s ability to separately run on an Android and iOS.
2. Exposure
When you’re talking about exposure on the internet, you’re essentially talking about how discoverable you are on Google. If people can Google you, you’re well on your way to basically becoming famous!
That being said, if you’re looking to develop a Web App, you will need to understand how exposure on the internet works. The way it works is by having a good understanding of SEO. SEO stands for Search Engine Optimization. Of all the apps that we’re talking about in this article, Web App is the most SEO-friendly. The higher the number of users that visit your web app, the more the information that you will be able to gather in order to perfect your product in the long run.
There’s also this neat feature called Google Ads. This feature is where you can advertise your web app to your designated demography. You can determine who your target audience is by defining the Search terms. Your target audience will be able to type in the search terms that you have set for your Web App and click on the link when it pops up on Google. Voila!
WEB APP MYTHS
Of all the benefits that you can acquire from having web apps, there are a couple of myths around web apps. Let’s have a look-see:
1. Web Apps are getting old!
Well, this myth is definitely one of the most infamous ones. Web Apps these days are developed with optimization as the priority. Web Apps are now much more responsive than ever before. Since the advent of Mobile-First World, Web Apps are prioritized to be well-optimized for mobile phones. The development process is also helped by the invention of Progressive Web App (PWA).
2. Web Apps are expensive!
When we’re talking about cost, well, this is a pretty subjective topic. However, if you were to compare the cost to make a web app to that of mobile apps, Web App definitely costs much less. This is because Web Apps do not have Android or iOS development processes in their project scope.
3. Web Apps can’t be downloaded or installed!
Well, this is where web apps shine. Users will not be required to download the application when they wish to use it. If you really want to have an application that you can download, thanks to Progressive Web App, it is now possible to download web apps. However, if you’re one of those who prefer downloading apps and installing them, please keep in mind that data breach is a real threat and it has become a real concern for many.
With web apps, you wouldn’t need to worry as much about that as you can basically use the application without having to “gamble” risking your data if you were to expose your mobile phone by downloading applications.
CONCLUSION
Yup, creating a web app is one of the ways to get your business rolling. Before you get into that, however, there are a few things that you need to note. Web apps and Mobile apps have different goals. Web Apps are created in light of optimizing user acquisition for your business. As for mobile apps, it is created to increase user engagement for your business. Imagine what would happen if a brand new application that doesn’t quite have that many users or hasn’t quite reached its target market, is forced to engage user through a mobile app. The result of that would be that these very low numbers of users will potentially disengage and, worse, pull their “Interest” plug out of the business.
This is where web apps play a very important role, especially for businesses that are just starting out. These brand new businesses will indeed need to first acquire as many customers as possible and having web apps will help you get there by exposing your business to the internet. It is also to be noted that web apps don’t necessarily mean that they can only be accessed via desktop PCs. Ever since the invention of Progressive Web App, web apps are now prioritized to be well-optimized for mobile phones as well!
So, do you still have any doubts about whether or not you should start your business by having a web app? We here at SoftwareSeni are ready to help you start your journey with confidence!
